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Killer Queen by Katy Perry

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Killer-Queen-fragrance-by-perry

While some celebrities have made questionable decisions because they’re not positive of their career longevity, Perry is not one of them.

“This is how I view my career: not as a ticking bomb,” said Perry. “A lot of people do things out of fear. A lot of people make choices [based on thinking] they won’t have a career in five years. I know where I am, I know what I do is worth something and does not have an expiration date on it. I’m not making choices — in any capacity of my life, with any kind of endorsement, with any kind of product — out of fear.”

That includes her new fragrance with new scent partner Coty Inc., due out in August. Called Killer Queen, the scent’s name references the classic rock song written by Freddie Mercury.

“Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen,” said Perry. “Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.”

Perry launched her first fragrance, a floral juice dubbed Purr by Katy Perry, in November 2010. A second fragrance, a gourmand scent called Meow, launched a year later. Both represented a more youthful, playful side of Perry.

But it’s her latest that represents Perry today. “Killer Queen is powerful, edgy, sophisticated — and that’s exactly where I’m trying to be now with my music,” said Perry. “There were two different aspects in creating the fragrance. It’s almost like [using] two different parts of your brain — the packaging and bottle and marketing, but essentially all that doesn’t matter unless you have the juice.”

Describing the scent’s positioning, she said, “It’s for someone sophisticated, who wants a little edge and can wear it all day, and still wants that sexiness.”

And don’t think it was as easy as throwing a few unusual notes in a bottle. “It took us something like 30 or 35 tries to get it right,” said Perry. “I wanted some floral [notes], like jasmine, but I also wanted red velvet flower, which is incredible — it gives it the edge that makes it Killer Queen. It does have a bit of a gourmand thing to it — but gourmand like high tea at Claridge’s. I wanted the scent to have a little bit of ambiguity. I was attracted to scents in the last couple of years like Alien by Thierry Mugler and Black Orchid from Tom Ford. They’re too strong for me to wear all the time, and I didn’t want to them to be [copies], just to have a hint of ambiguity like they do. It’s sophisticated, but it’s not alienating my main group of people. The patchouli heart gives it ambiguity and this thing called cashmeran is really cool. It has this real curve ball in it that I think is sophisticated but still supersexy.” She added, “You can’t buy anything that makes you who you are, but you can highlight what you’ve already got inside you. I want this particular perfume to highlight the power that’s already inside of you.”

Killer Queen’s juice was created by Perry in partnership with Laurent Le Guernec of International Flavors & Fragrances. Top notes are of wild berry, dark plum and bergamot; the heart includes red velvet flower, natural jasmine sambac and rainbow plumeria, and the drydown is of cashmeran, natural patchouli heart and liquid praline.

The jewel-shaped bottle — inspired by a queen’s scepter — is rendered in red and gold and rests on its side. A gold crown with a crest created for Perry and containing figures of cats, a music clef and hearts and daggers tops the bottle.

Killer Queen will launch in August in about 3,000 U.S. department and specialty store doors. Globally, the scent will be sold in about 20,000 doors and in more than 50 countries, said Mormoris. There will be a Web site for the fragrance, as well as Facebook and Twitter campaigns. At press time, Perry had more than 38.7 million followers on Twitter. “I’m very particular about my Twitter. I like Facebook, and I use it and I appreciate it, but it’s mostly just to let everyone know what’s going on, what’s coming up. My Twitter is like a smorgasbord of things I like, things I don’t like, what I want to say, what I want people to hear, if I want to be funny or retweet, talk to my fans and have impromptu Q&As. It’s also a way for me to announce things, to share things. It’s like picking up the phone to your closest friend, because it’s so easy and so direct.”

 

 Coty, Inc.

Coty, Inc. is a global beauty products manufacturer founded in Paris, France in 1904. Its main products are fragrances, color cosmetics and skin & body care products. It is known for its cooperation with designers and celebrities for the creation of fragrances.

Coty’s manufacturing facilities are in Ashford-UK; Granollers-Spain; Chartres, France; Monaco; Sanford, North Carolina, USA, and Suzou-China.

 

 

 

 

 

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